Sappe Public Company Limited is using SIAL Paris 2026 to present an expanded product portfolio that pushes its flagship Mogu Mogu brand beyond its original fruit juice drink format. The Thai beverage maker is exhibiting at the global food and beverage trade exhibition, held from 17-21 October 2026 at the Paris Nord Villepinte Exhibition Centre, where it is welcoming trade partners, importers and distributors to explore new business opportunities. The move matters because it positions SAPPE to compete in a wider set of shelf-stable snack and beverage categories at a time when international buyers are looking for differentiated, novelty-driven products.
At the centre of the showcase is Mogu Mogu, which is being presented with Zero Sugar drinks, Jelly, Gummy, Candy and Iced Tea, alongside new flavours in its original drink range. The lineup extends the brand's signature fun and creativity across diverse product formats, giving trade partners and visitors the chance to discover and taste the products firsthand. For SAPPE, the expansion is significant because it leverages an established brand name into adjacent categories, potentially increasing shelf presence and capturing consumer demand for reduced-sugar and snackable options.
SAPPE is also presenting products from Sappe Aloe Vera, Sappe Beauti and All Coco, adding variety to its booth and offering new choices for international markets. Trade partners, importers, distributors and other interested visitors can meet the team to discuss the products and explore opportunities for international business development. The broader portfolio display underscores the company's strategy of diversifying beyond a single hero product and addressing different consumer need states, from functional health drinks to natural aloe vera beverages.
SIAL Paris is one of the world's largest food and beverage trade exhibitions, taking place every two years. For its 2026 edition, organisers expect 8,000 exhibitors and approximately 400,000 products across 10 industry sectors, covering 280,000 square metres of exhibition space. Bringing together manufacturers, buyers and distributors from around the world, the event provides SAPPE with another opportunity to showcase the capabilities of Thai brands and its diverse portfolio of innovative products to international trade partners. The scale of the event means SAPPE's presence can generate visibility among a global buyer audience and support its export ambitions.
Visitors can discover and sample SAPPE's products at Booth 5C F035, Hall 5C, throughout SIAL Paris 2026. The company's official presence and product information are available through its website at https://www.sappe.com/en/, and it also maintains an online shop on https://shop.line.me/@sappeonline and a storefront on https://shopee.co.th/sappe.official. The original release is available via www.newmediawire.com, published through NEWMEDIAWIRE.
