SEGG Media Corporation (NASDAQ: SEGG, LTRYW) has announced a significant strategic move in its sports business division. The company appointed Jamie MacLaurin, co-founder of Veloce Media Group and CEO of Quadrant, as senior vice president of SEGG’s sports business. Concurrently, SEGG secured a supermajority control of approximately 68% of Veloce’s outstanding equity. The company indicated it will extend a global offer to acquire the remaining minority interests to streamline governance and align long-term strategy.
Veloce is expected to contribute approximately $20 million in annual revenue beginning in Q1 2026. MacLaurin will continue leading Veloce and Quadrant while identifying broader commercial opportunities across SEGG’s sports portfolio. This leverages Quadrant’s creator-led motorsport brand co-founded with 2025 Formula One World Champion Lando Norris and Veloce’s rapidly expanding digital ecosystem, which reported 153% year-over-year revenue growth between 2023 and 2024.
The appointment and acquisition underscore SEGG’s commitment to expanding its presence in the global sports, entertainment, and gaming sectors. SEGG Media, which operates a portfolio of digital assets including Sports.com, Concerts.com, and Lottery.com, focuses on immersive fan engagement, ethical gaming, and AI-driven live experiences.
For further details, the full press release is available at https://ibn.fm/Q2dI2. More information about SEGG Media can be found in the company’s newsroom at http://ibn.fm/SEGG.
