Shelly Group SE, a provider of IoT and smart building solutions, has announced a pan-European partnership with ALSO, Europe's largest technology provider. This collaboration is a strategic move to expand the company's market reach across Europe, particularly in the professional segment.
The partnership will make Shelly's portfolio of smart home and smart building solutions available through ALSO's dedicated IoT business and its extensive distribution ecosystem. This includes access to a vast network of resellers, system integrators, and professional installers, which is expected to significantly enhance Shelly's presence in the professional channel.
The agreement goes beyond simple distribution. It encompasses a range of collaborative initiatives, including joint marketing campaigns, technical training, webinars, digital lead-generation activities, and participation in industry events. These efforts are designed to equip professional channel partners with the necessary tools and knowledge to effectively market, deploy, and scale Shelly solutions across residential, commercial, and smart building applications.
This partnership aligns with Shelly Group's long-term international scaling strategy. While the company has established a strong foothold among consumers and DIY enthusiasts, this collaboration aims to strengthen its professional channel, which is becoming an increasingly important growth driver. By leveraging ALSO's extensive partner network, Shelly makes it easier for installers and system integrators to source and deploy its products, thereby broadening its customer base.
Wolfgang Kirsch, Co-CEO of Shelly Group, commented: “The professional market is becoming an increasingly important growth driver for Shelly. ALSO’s strong European channel organization enables us to make our solutions more accessible to installers, system integrators and resellers while complementing the vibrant community that has always been at the core of the Shelly ecosystem. Together, we are strengthening another important pillar of our long-term international growth strategy.”
Shelly Group, headquartered in Sofia, Bulgaria, is known for its innovative IoT and smart building solutions that allow remote control, automation, and energy management via smartphones or third-party systems. The company benefits from an asset-light production model and has a broad international presence, with sales organizations across Europe, the United States, and China. Its products are represented in more than 100 countries.
This partnership with ALSO is expected to accelerate Shelly's growth in the professional segment, providing a significant boost to its European market share. By combining distribution with marketing and training support, the collaboration aims to create a seamless experience for professional partners, ultimately driving adoption of Shelly's smart building technologies across the continent.
