TAMPA, FL, September 07, 2026 /24-7PressRelease/ -- A new social platform launching from Tampa Bay is taking a different approach to the growing problem of dating-app burnout by removing the swipe entirely and putting shared activities first. Single Social Club, created by professional matchmaker Felicity G. Morgan, founder of Assured Matchmaking, and co-founded with technology lead Greg Miceli, is now available as a web app with initial participation concentrated in the Tampa Bay area.
The platform arrives as research increasingly examines dating-app burnout and emotional exhaustion among users. Instead of presenting an endless catalog of photos to judge, Single Social Club asks members to choose from more than 157 activity options, from kayaking and pickleball to dining, trivia, fitness, and entertainment. Members indicate their availability, travel range, and preferred age ranges for socializing. The technology then finds overlapping availability and compatible interests, forming small groups of approximately six to eight people.
"I kept hearing the same thing," Morgan said. "'I'm taking a break from dating. I'm focusing on myself. I'm tired of the apps.' And I thought, okay. Focus on yourself. But why should focusing on yourself mean sitting at home?"
The platform also introduces code names for members, such as Bee, Fox, Moon, or Turtle, allowing them to interact within the group without immediately sharing personal contact information. A verification process is required before participation, though the company notes that no platform can guarantee another person's behavior. The design aims to provide what Morgan calls "breathing room" before romantic evaluation occurs.
This approach contrasts with popular dating formats like the viral Pop the Balloon, which makes rejection immediate and often based on superficial judgments, and Love Is Blind, which tests connection before physical appearance. Morgan believes both highlight a broader issue: "We've gotten incredibly efficient at disqualifying each other. A picture. Height. Shoes. A job title. One sentence in a profile. Sometimes we're deciding what somebody isn't before we've had an opportunity to experience who they are."
Single Social Club flips the sequence: activity first, person second, romance only if it develops. After an activity, members can privately indicate if someone stood out. Only mutual interest is revealed, and Morgan's other business, Assured Matchmaking, can optionally help participants explore what comes next. There is no public rejection board or popularity counter.
For Miceli, the technology's success means people put their phones away. "Most technology is designed to keep you on the screen," he said. "We're building something that's supposed to help you get off the screen. The technology handles the coordination, finds the overlap and helps form the group. Then the real experience happens in the real world."
Single Social Club is a web app accessible through a phone or computer browser, and mobile users can save it to their home screen for app-like access. The platform is launching with introductory access for $1 for the first 30 days. After that, membership renews at $20 per month for the Basic plan, which includes up to five activity opportunities per month; individual activity, venue, food, ticket, transportation, or other third-party costs are separate.
While the platform can be accessed beyond Florida, initial activity-building efforts are deliberately concentrated in Tampa Bay, where the concept was developed. The founders plan to expand active communities as participation grows in additional markets. "We're starting at home," Morgan said. "I want to see Tampa Bay get out of the house. I want to see people trying things, meeting people and actually enjoying being single while they're single. Then we'll see where the community takes us."
The launch matters because it offers a concrete alternative to the swipe-based dating economy at a time when many singles report fatigue and emotional exhaustion. By prioritizing real-world activities and small-group interactions over immediate romantic judgment, Single Social Club aims to reduce the pressure that has come to define modern dating. As Morgan put it, "Don't join because I promised you're going to meet the love of your life. I can't promise that, and neither can anybody else. Join because there's something you've been wanting to do. Go do it. Let life surprise you from there."
