Surcheros, the Fresh-Mex restaurant known for its bold flavors and Southern hospitality, has opened its doors in Hickory Flat, a community within Woodstock, Georgia. Located at 6764 Hickory Road, this new corporate-owned location is a significant step in the chain's expansion across its home state. A formal ribbon-cutting ceremony, hosted in partnership with the Cherokee Chamber of Commerce, is set for February 4, 2026, at 10:00 a.m. to celebrate the debut.
Founded by Luke Christian, Surcheros emphasizes high-quality, fresh ingredients combined with warm service. The Woodstock location offers the brand's signature customizable menu items, including bowls, grilled burritos, tacos, and quesadillas, all made to order. The restaurant features a spacious dining area and a vibrant salsa bar, allowing guests to personalize their meals. It also provides options for dine-in, quick pickup, and third-party delivery through DoorDash and Uber Eats. Professional catering services are available for groups of 10 or more, suitable for team lunches, family gatherings, or special occasions. Operating hours are daily from 10:30 a.m. to 9:00 p.m.
This opening underscores Surcheros' commitment to expanding its footprint in Georgia. According to the press release, the Woodstock area is a dynamic and growing community, and the company looks forward to becoming a favorite spot for families and students in Cherokee County. The restaurant encourages guests to download the Surcheros app through Google Play or the App Store to join the rewards program, where members earn points on purchases redeemable for future meals and exclusive benefits.
Surcheros started in 2007 and has since grown into a community favorite across the Southeast. The brand offers Tex Mex meals served with exceptional service, where guests are welcomed like friends. In 2017, Luke and his wife, Nicole, opened the business for franchising, allowing others to share in their vision for growth and community involvement. For more information, visit www.surcheros.com or follow the brand on social media at @Surcheros. Those interested in franchising can learn more at www.surcheros.com/franchising.
