The Dairy Alliance and the Georgia Beef Board have announced a new summer initiative, the Beef and Dairy Summer Grilling Sweepstakes, running through June 15. The partnership aims to celebrate Georgia agriculture, summer flavors, and the farmers behind them by offering Georgia residents a chance to win one of three curated grilling kits. Each kit includes a cooler, a Georgia Beef cast iron skillet, a charcuterie board, and other seasonal essentials. Winners will be selected in mid-June.
The sweepstakes is part of a year-long collaboration focused on consumer education and strengthening awareness of the connection between beef and dairy, two industries central to Georgia's agricultural landscape. Farrah Newberry, Chief Executive Officer at The Dairy Alliance, emphasized the synergy: "Summer gives us the perfect opportunity to showcase how beef and dairy work together to create meals that are both delicious and nutrient-rich. Through this partnership, we are highlighting the impact of local farmers while inspiring families to enjoy these foods in new ways at home."
Throughout the year, the organizations will activate the partnership through recipe content, social media collaborations, and on-site events that demonstrate how beef and dairy complement each other on the plate and on the farm. The initiative aims to expand educational outreach, highlight the nutritional benefits of beef and dairy, and increase awareness of sustainable practices. The summer sweepstakes coincides with National Beef Month in May and National Dairy Month in June, providing a timely way for consumers to celebrate the season while connecting more closely with the farmers and ingredients behind their favorite meals.
Consumers can enter the sweepstakes online at the entry link. Three winners will be randomly selected from all eligible entries, and entry is open to Georgia residents only. For more information about The Dairy Alliance, visit https://thedairyalliance.com or follow on Facebook or Instagram.
This partnership underscores the importance of local agriculture and the nutritional value of beef and dairy products. By engaging consumers through a sweepstakes, The Dairy Alliance and Georgia Beef Board aim to foster a deeper appreciation for the farmers who produce these staples and encourage families to incorporate them into their summer meals.
