The Dairy Alliance is celebrating National Dairy Month this June with its 'Milk's Got Game' initiative and a series of 'Dairy Nights at the Ballpark,' partnering with minor league teams across the Southeast to highlight how real dairy milk fuels strength, performance, and active lifestyles. These family-friendly events bring communities together over baseball while showcasing the nutritional benefits of milk.
Throughout the month, fans attending select games will experience interactive concourse activations, on-field promotions, educational moments, dairy food sampling, and dairy-themed giveaways. The activations are designed to demonstrate the essential nutrients in real milk and its role in helping athletes and families stay fueled and hydrated.
The Dairy Alliance has partnered with several minor league teams for season-long partnerships, including the Lexington Legends, Biloxi Shuckers, Burlington Sock Puppets, and Danville Dairy Daddies. An upcoming Dairy Night celebration is scheduled for June 26 with the Bowling Green Hot Rods.
'Dairy Nights at the Ballpark are a fun and meaningful way to connect with communities during National Dairy Month,' said Farrah Newby, CEO of The Dairy Alliance. 'Through our Milk's Got Game initiative, we're highlighting how real dairy milk fuels strength, performance, and recovery—whether on the field or in everyday life—while also celebrating dairy farmers and the communities they support.'
National Dairy Month, observed every June, honors dairy farmers and emphasizes the role of dairy foods like milk, cheese, and yogurt in a balanced diet. The Dairy Alliance's partnerships aim to promote dairy's value in health, wellness, and community connection.
For more information about The Dairy Alliance and June Dairy Month activities, visit The Dairy Alliance.
