tonies SE, the globally leading interactive audio platform for children, today announced the Toniebox Lite, a new, more compact and lightweight device designed to offer the core tonies listening experience at a more accessible price point. The device will first launch in North America, with pre-orders starting today through tonies.com and walmart.com, and in-store availability at Walmart beginning August 22. Market introductions in the UK, Australia, and New Zealand are scheduled for fall 2026.
Toniebox Lite is certified for children aged 1 and older and is compatible with all Tonies ever released, giving families immediate access to tonies' platform of curated audio-first content, which includes over 1,500 Tonies and more than 3,500 digital titles. The device delivers the signature tonies experience: screen-free, child-operated, and instantly intuitive. Parents can co-pilot their children's experience through the tonies app, where they can control playback, set volume limits, and access digital content easily.
The launch of Toniebox Lite marks a strategic expansion of tonies' ecosystem, which now includes multiple devices tailored to different family needs. The flagship Toniebox 2 offers the full tonies experience, including interactive Tonieplay gaming, a dynamic light ring, and bedtime features such as a sleep timer, sunrise alarm, and bedtime mode. Toniebox Lite complements this by providing a portable, lightweight option for on-the-go listening. Tobias Wann, CEO of tonies, said, "As parents increasingly seek mindful alternatives to passive screen time, we see a tremendous opportunity to champion the power of listening. With Toniebox Lite, we open the door to that world for more families than ever."
Ginny McCormick, CXO of tonies, emphasized the device's portability: "Childhood rarely stands still. Toniebox Lite’s simple, portable design allows families to bring the tonies experience wherever childhood happens." The device is available at launch with a range of colorful covers that add cushioning for everyday adventures.
The introduction of Toniebox Lite follows the launch of Toniebox 2 just a year prior, reflecting tonies' commitment to accelerating innovation and extending its platform. Alongside its expanding device portfolio, tonies continues to invest in new content experiences, including My First Tonies, interactive Tonieplay games, and partnerships with brands such as Bluey and Pokémon.
tonies has sold approximately 12.2 million Tonieboxes and over 165 million Tonies worldwide since its founding in 2014. The company reported EUR 630 million in group revenue for fiscal year 2025, a 31% year-over-year increase, and guides for FY 2026 group revenue above EUR 760 million. Toniebox Lite is a key step in tonies' mission to bring the benefits of listening to more children and families globally.
