Truista Coffee, an organic coffee brand built on transparency and third-party verification, officially launched nationwide on September 29, 2025, National Coffee Day. The brand, developed by founder Jason Tebeau and coffee expert Joey Chase, aims to address health concerns associated with conventional coffee, including acrylamide and mycotoxins.
The company's journey began with a blunt comment from Tebeau's son-in-law about a homemade latte, leading Tebeau to explore the craft of coffee making. As a biohacker and founder of Da Vinci Medical, Tebeau discovered that acrylamide, a probable human carcinogen, forms during coffee roasting, and mycotoxins from fungi can contaminate coffee beans. This prompted him to seek a coffee that supports high-performance health.
Tebeau partnered with Joey Chase, creator of the Chasing Coffee travel series, who has over two decades of experience sourcing beans globally. Together, they developed a proprietary process that includes organic sourcing, patent-pending fermentation to reduce acrylamide, pre- and post-roast screening for contaminants, and roast profiles designed to minimize harmful compounds.
Every bag of Truista Coffee features a QR code linking to batch-specific lab results, providing consumers with verifiable transparency. The company positions itself as a leader in the clean coffee movement, offering a product that is doctor-recommended and lab-verified.
Truista Coffee is now available nationwide. For more information, visit www.truistacoffee.com.
