tZERO Group, Inc. announced the launch of a private marketplace for the secondary trading of private, illiquid Web3 assets, including locked tokens, Simple Agreements for Future Equity (SAFEs), Simple Agreements for Future Tokens (SAFTs), and private equity in crypto-native companies. The platform, which operates under an SEC- and FINRA-regulated broker-dealer structure, aims to address the fragmented bilateral transactions that have historically characterized this asset class.
The marketplace offers two execution pathways: traditional OTC brokerage and a differentiated blind auction model designed to enhance price discovery. In the auction model, investors submit private Indications of Interest (IOIs) specifying price and quantity, while sellers define auction terms such as duration and reserve price. Allocations follow a price-time priority methodology, with participants able to elect all-or-none parameters to avoid partial fills.
“Our initial focus with this asset class is on secondary liquidity and launching a fully regulated, licensed private marketplace for the trading of private and traditionally illiquid Web3 assets,” said Alan Konevsky, CEO of tZERO. “The platform is purpose-built for institutional buyers and sellers and provides high-touch execution support alongside multiple price discovery options.”
Mike Diedrichs, Head of Sales at tZERO, added: “We're seeing strong demand from institutional investors and venture funds for structured liquidity in Web3 secondaries – a gap the market has simply not been able to fill in a regulated way. This launch positions tZERO as a leading venue for institutions that require transparency, compliance, and execution certainty as they navigate this rapidly expanding asset class.”
The launch represents a step toward expanding institutional infrastructure for digital private markets by introducing structured liquidity pathways for venture portfolios. tZERO operates a special purpose broker-dealer (SPBD) for secure on-chain custody of digital assets, and its broker-dealer subsidiaries include tZERO Digital Asset Securities, LLC and tZERO Securities, LLC, both members of FINRA and SIPC.
For more information, visit tzero.com.
