BitFrontier Capital Holdings, Inc. (OTCID: BFCH), operating as UNLOCKD Inc., announced the appointment of Jamie Jarrett, co-founder of Ancient Extracts UK, to its board of directors, effective immediately. The move deepens the strategic relationship between the two companies as UNLOCKD pursues a long-term strategy of building a diversified international wellness platform through acquisitions, commercialization, and operational execution.
Over recent months, UNLOCKD and Ancient Extracts UK have collaborated on ecommerce strategy, digital marketing, product sourcing, operational best practices, and commercialization. Management believes these initiatives create opportunities to strengthen the company's operating platform and support future strategic growth, including further expansion of its international wellness portfolio.
Jamie Jarrett brings extensive experience in building direct-to-consumer wellness brands and ecommerce businesses. Before co-founding Ancient Extracts UK with Stephen Wycherley, he successfully built and exited several ventures across multiple industries. His focus over the past decade has been on ecommerce, digital advertising, customer acquisition, and wellness product commercialization.
Together, Jarrett and Wycherley have grown Ancient Extracts UK into an established wellness brand serving customers across the United Kingdom, offering functional mushroom products, botanical wellness solutions, and other health-focused consumer goods. The business currently generates approximately £72,000 (approx. US$97,000) in monthly revenue, an annualized run rate of about £864,000 (approx. US$1.16 million). These figures are unaudited and provided by Ancient Extracts UK management.
Ancient Extracts UK projects that with appropriate growth capital, it can scale to an annual revenue run rate of approximately US$5.0 million (approx. £3.7 million) within 12 months. Management believes this objective is achievable but notes it is based on current assumptions and expectations, and actual results may differ materially.
"Jamie's appointment to our Board reflects much more than the addition of an accomplished entrepreneur," said John P. Gorst, CEO of UNLOCKD. "Our organizations have developed a strong working relationship, and we've been collaborating across multiple operational initiatives for several months. Jamie brings valuable experience building consumer wellness brands through disciplined ecommerce execution, digital marketing, and customer acquisition. His perspective will strengthen our Board as we continue executing our strategy of building a scalable international wellness platform."
Jarrett commented: "I'm honored to join the UNLOCKD Board of Directors at such an exciting time. Over the past several months, I've had the opportunity to work closely with John, Jordan, and the broader management team, and I've been impressed by their long-term vision, disciplined approach, and commitment to building a world-class wellness platform. I look forward to contributing my experience in ecommerce, brand development, and consumer products."
Management believes expanding the board with experienced entrepreneurs and operators who have built consumer brands strengthens the company's ability to identify, evaluate, acquire, and commercialize complementary wellness businesses. UNLOCKD intends to continue pursuing strategic opportunities that broaden its operating platform, expand international relationships, strengthen commercialization capabilities, and create sustainable long-term shareholder value.
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