NEW YORK, NY — VWEAR, a fashion technology company founded by Erving Percy, officially launched its virtual fitting room application on January 7, 2026, marking the culmination of a decade-long development effort. The technology integrates natively into apparel websites, enabling shoppers to upload a photo of themselves and see how garments look on their bodies before making a purchase.
VWEAR's AI-powered solution is designed to address common pain points in online apparel shopping, such as uncertainty about fit and high return rates. By providing a realistic virtual try-on experience, the platform aims to increase shopper confidence and reduce the environmental and financial costs associated with returns. The application is available for integration with major e-commerce platforms, including WooCommerce, Shopify, BigCommerce, Wix/Squarespace, and WordPress.
According to the company, VWEAR is the only fitting-room application that lives on apparel websites as a native integrated application. This approach is intended to drive traffic to retailer sites while offering shoppers an engaging and personalized experience. Erving Percy, CEO and Founder, emphasized the company's commitment to diversity in both fashion and technology, noting that VWEAR is a black-owned business.
The launch comes after extensive research and development to perfect the technology, which blends accuracy with an enjoyable user interface. Retailers and shoppers can now access the tool through the VWEAR website at https://www.vwearshop.com.
Industry observers note that virtual try-on technology has gained traction as e-commerce continues to grow, with consumers seeking more immersive shopping experiences. VWEAR's entry into the market, with its focus on native integration and user-generated body models, could set a new standard for online apparel retail. The company invites retailers to join the movement and integrate VWEAR into their online stores to enhance customer satisfaction and operational efficiency.
