We Lend, a private real estate lender active in New York and New Jersey, has launched a Wholesale Property Marketplace that directly connects property wholesalers with a network of more than 100,000 real estate investors, buyers, and professionals. The platform is designed to resolve a persistent friction point in wholesale transactions: the gap between a property going under contract and a buyer who can close.
The marketplace operates as a deal-to-capital connection layer. Wholesalers submit properties to We Lend, where listings are reviewed and validated by the lending team before going live. Once approved, properties are visible to the investor audience, with financing infrastructure already in place. Buyers can pursue deals knowing capital is available through We Lend’s credit lines, reducing the financing uncertainty that often delays or derails transactions.
Current inventory is concentrated in New York and New Jersey, with most properties priced above $300,000. The platform is open to investors across experience levels, from established operators to newer entrants looking to evaluate deals and build acquisition experience. The company says the marketplace addresses the need for deal velocity in a market where distressed inventory from maturing loans, stalled construction, and rent-stabilized assets is generating motivated seller opportunities.
“One of the key successes at We Lend is connecting a wholesaler to one of our real estate investors who are always looking for properties,” said Ruben Izgelov, CEO and Co-Founder of We Lend. “What we have done is put that together through a marketplace where we are asking our wholesalers to enter the properties they have, and then bringing our investor network to that marketplace for them to start searching and buying these properties.”
Unlike general listing platforms, We Lend’s marketplace embeds the lending function at the point of listing. Properties are reviewed for eligibility before going live, so buyers see inventory that has passed a basic credit review. This structure reduces late-stage financing failures that commonly cause wholesale deals to fall apart after significant time and resources have been invested.
We Lend has funded more than 1,400 loans totaling over $700 million in originations across the New York and New Jersey market. The company’s institutional capital stack, including a recently established credit line with Webster Bank, which is currently in the process of merging with Santander Bank, supports the lending capacity available to buyers transacting through the platform.
The platform is structured to serve investors across experience levels. For established operators, the primary value is deal access and execution speed. For newer investors, it provides direct visibility into live wholesale inventory alongside financing infrastructure. The company views the educational dimension of that access as a meaningful aspect of the platform’s utility.
Wholesalers and investors interested in the platform can submit properties or connect with the We Lend team through the company’s existing channels. We Lend is actively expanding its wholesale partner network and buyer community as the platform scales.
