YesAsia Holdings Limited (2209.HK) has announced its interim results for the six months ended 30 June 2026, achieving record-high revenue and profit figures. The company, a leading e-commerce platform operator specializing in Asian beauty and lifestyle products, reported a 23.2% year-on-year increase in revenue to US$301.51 million. Net profit surged by 30.0% to US$18.30 million, reflecting robust operational performance and strategic investments.
The Group's gross profit grew by 28.2% to US$93.98 million, with gross profit margin expanding by 1.2 percentage points to 31.2%. Operating profit increased by 30.1% to US$24.29 million. The net profit margin improved to 6.1%, supported by forward-looking investments in localized and tech-driven logistics infrastructure that mitigated geopolitical and freight cost pressures. An one-off expense of approximately US$1.24 million in termination benefits from organizational streamlining was recognized, yet profitability remained strong. Basic earnings per share stood at US4.39 cents, up from US3.43 cents in the prior year.
Market diversification played a crucial role in navigating uncertainties. The US, the Group's largest market, absorbed tariff shocks and delivered progressive improvement, with revenue exceeding the second half of 2025 even outside the holiday peak season. Non-core markets, particularly Europe and Latin America, provided new growth momentum, with revenue from Europe and associated countries growing by 22.1% and Latin America by 178.4%. The Middle East also saw steady growth of 33.4% despite regional tensions.
Strategic investments in logistics infrastructure across Hong Kong, South Korea, the US, and Europe, coupled with automation technologies like AMRs, have built a resilient and scalable supply chain. This agility enabled the Group to maintain stable business costs and absorb freight and fuel price spikes, with freight costs as a percentage of revenue dropping to 19.0%.
The Group's B2C platform, YesStyle, recorded revenue of US$215.07 million, up 30.5%, accounting for 71.3% of total revenue. Social media marketing remained a core strength, with an ecosystem of over 557,000 unique influencers generating US$85.70 million, contributing nearly 40% of YesStyle's revenue. To amplify online impact, the Group expanded offline presence, debuting a 1,500 sq. ft. concept store in the San Francisco Bay Area. High-profile activations, including a Madrid café pop-up generating over 2 million impressions and brand events at Seoul's Yesful Land accumulating over 3 million impressions, successfully converted customer engagement into loyalty.
This heightened brand exposure directly catalyzed overseas B2B purchasing demand. The B2B platform AsianBeautyWholesale (ABW) recorded revenue of US$82.75 million, up 6.2%, accounting for 27.4% of total revenue. ABW consolidated partnerships with retailers in the US and Latin America, with average order size surging 38.6% year-on-year to US$3,590.60, reflecting stronger purchasing appetite and inventory confidence among retailers.
Mr. Joshua Lau, Founder, Executive Director and CEO of YesAsia Holdings, commented: "K-Beauty remains on an upward trajectory as it becomes a mainstream player in the global beauty business. Looking ahead, we believe that there is ample room for growth in both retail and wholesale spheres worldwide. Amid geopolitical and supply chain uncertainties, we are continuously reinforcing our competitive moat and market leadership through AI-empowered customer services, a highly agile supply chain, and a strategy that seamlessly converts online traffic into immersive physical experiences, thereby driving long-term value for our shareholders."
